Augmented Reality (AR), Mobile App, GPT Group2018-10-23T03:14:08+00:00

Project Description

3 Murray Rose Avenue, Sydney Olympic Park


Eden Brae Homes events design by Wright Creative, Stephen Wright
Murray Rose Office Park Virtual Tour - Creative 3D Perspectives Animation

The challenge: how to show a property which is under construction, as if completed and built.

The solution:

  • Working off CAD plans, 3D software is used to build a model of the building.
  • The interiors are completed with fitout plan (supplied by the owners’ interior designers).
  • 3D artist impressions are created of interior and exterior.
  • This is merged with real world photography and videos.
  • The Artist Impressions are then deployed in 3 ways:
  • 1. Video presentation of animated ‘flight path’/walk through.
  • 2. Photorealistic static images.
  •  3. Mobile App with 360º interactive views and augmented reality features*.
    • *The mobile app’s multimedia content “superimposes” computer-generated artist impression images on top of the view of “reality” (e.g. what your phone sees through the camera lens), thus creating a composite view that augments the real world brochure.

Try the Mobile App yourself.

  1. First Print the brochure
  2. Then download the app. Have fun!
Print Brochure Now
Augmented Reality Apple Store Download Link
Augmented Reality Google Play Store Download Link