Augmented Reality (AR), Mobile App, GPT GroupWright Creative2018-10-23T03:14:08+00:00
3 Murray Rose Avenue, Sydney Olympic Park
3D ASSETS, AR MOBILE APP AND VIRTUAL TOUR VIDEOS
The challenge: how to show a property which is under construction, as if completed and built.
Working off CAD plans, 3D software is used to build a model of the building.
The interiors are completed with fitout plan (supplied by the owners’ interior designers).
3D artist impressions are created of interior and exterior.
This is merged with real world photography and videos.
The Artist Impressions are then deployed in 3 ways:
1. Video presentation of animated ‘flight path’/walk through.
2. Photorealistic static images.
3. Mobile App with 360º interactive views and augmented reality features*.
*The mobile app’s multimedia content “superimposes” computer-generated artist impression images on top of the view of “reality” (e.g. what your phone sees through the camera lens), thus creating a composite view that augments the real world brochure.