The Event:
I was thrilled when I was told I was selected as a finalist for this contest held in Sydney. I was excited and nervous as competition was tough: designers from London & New York City consultancies e.g. McCann, FutureBrand, Publicis, Creation – all competing for the honours of top creative designer in this LIVE contest taking place on the same day in 3 times zones: Sydney, NYC and London. Just 6 finalists worldwide, and less than 60 minutes LIVE execution of a creative brief. It was an amazing experience and heaps of fun to take on the challenge!
The Task:
Design ‘live’ in front of a crowd who would vote for their favourite design. The brief? Create a concept to illustrate the marketing message ‘free the creative’, using a range of iStock imagery, with an impactful ‘call to action’.
