90 x 728 pixel Flash banner digital ad - leaderboard

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Storyboard:

Animated Flash Ad Tower Advertisement.

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5 Murray Rose Avenue, Sydney Olympic Park

Apart from a print marketing collateral for this client, we also produced an interactive flash website, an animated video virtual tour video presentation and web site banner advertising which can be seen below.

600 x 160 pixel flash banner digital ad

90 x 728 pixel Flash banner digital ad

Customville was created as part of a very successful staff incentive campaign.

It's a flash game. Customville is a place where new cars drop from the sky and in order to stay in the game you must move fast! To achieve 'a high score' (1 billion) by combining the efforts of Australia, New Zealand and England). But hurry! Be part of the team which reaches $1 billion in sales - that's the staff incentive target! Rev those engines and off you go!

As part of a much broader marketing campaign aimed at accountants and other financial services providers, we created these advertising banners for Custom Fleet, for use in financial websites like the Financial Review etc.

The "heart rate Fleet health check" idea was a play on the Custom Fleet logo (serrated edges of the key) which when rotated on its edge resembles a heart rate monitor display.

(Note the links to these are not active).

Other ideas include using a piggy bank on a truck, (commercial fleet vehicle), and illustrating 'fleet savings'.

Above: Quick and Easy Finance - apply online leaderboard banner ad. As this is animated .gif it displays in iOS devices whereas Flash content cannot display

Wright Creative has worked closely with Quick and Easy Finance over several years, to help build and manage their branding, print advertising and website hosting.

The TV ad project (shown here in the previous version of the QEF branding) involved producing a short TV advert with which Wright Creative assisted in copywriting and art directing.